"The concept of a prosumer is a late 20th century idea that combines some of the common characteristics of a professional and a consumer. The term is generally applied to situations where consumers are considered to have reached a level of sophistication that the professional-consumer can effectively dictate the perimeteres for the production of goods and services in terms of quality and structure. The difference between the garden variety consumer and the prosumer is that the latter typically possesses ssuch a strong working knowledge of the product that he or she can sucessfully determine and perhaps even design a better product offering."(http://www.wisegeek.com/what-is-a-prosumer.htm)
Tuesday, February 14, 2012
Pro Consumer's Agenda
"The concept of a prosumer is a late 20th century idea that combines some of the common characteristics of a professional and a consumer. The term is generally applied to situations where consumers are considered to have reached a level of sophistication that the professional-consumer can effectively dictate the perimeteres for the production of goods and services in terms of quality and structure. The difference between the garden variety consumer and the prosumer is that the latter typically possesses ssuch a strong working knowledge of the product that he or she can sucessfully determine and perhaps even design a better product offering."(http://www.wisegeek.com/what-is-a-prosumer.htm)
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